Tag Archives: mobile

Spotify vs iTunes?

spotify

The excited reporting in the FT today of Spotify’s most recent fund-raising round raises the question of whether the upstart freemium subscription service might actually represent a challenge to the mighty iTunes.

The question is no doubt weighing heavily in the minds of the Apple executives who are to make a decision whether to accept the Spotify iPhone app into the hallowed portal of the iPhone App store.

apple apple log

Having raised the ire of the FTC earlier this week by rejecting Google’s talk app – which would enable voice over ip on the iPhone and threaten Apple Telco partners AT&T’s business model, they now have to ask themselves which is the greater risk – stopping Spotify and possibly incurring further Federal Trade wrath or letting in a possible competitor to the mighty lynchpin of their own content sales effort?

att logo

Of course, arguably the value of iTunes as a sales channel is much less than its role as the cement between the user and the i-devices that sell for lots of money, but recurrent revenue from content over time has got to be attractive  – particularly with the new high priced codename “cocktail” service sitting in the wings alongside  new devices which, if the rumour mill is to be believed include:  a souped up ipod touch with microphone and a new tablet netbook.

So are the aptly named Li Ka Shing Foundation, simply Kashing in (sorry!) on the success to date of Spotify, are Wellington partners to enjoy a Waterloo at Apple’s expense? Will the US of A adopt Spotify with open arms? The opportunities are exciting, the platform is subtly sophisticated with its simple interface and its powerful backend p2p infrastructure. And the move into neighbouring verticals of film, tv and even games are all so alluring to the beady eyed investor. But of course, Spotify still has to raise enough advertising revenue to interfere with its free service just enough to give people the incentive to upgrade to the paid subscription service – no easy shout in a recession where ad spending has been sliding over the cliff. So this is an exciting company – but now it’s not all down to execution – it’s also about how Apple chooses to respond to the invitation to joust.


FTC

Watch this space.

Musically’s Mobile Music Debate

Music accessed via a mobile phone network or via the wireless internet or via broadband at home – are blurring into the same thing. This was the main message that emerged most conclusively from the fun debate we had the other night in the swanky Deloitte building in the City of London.

If you want the blow by blow acccount, it was expertly live blogged here by the Musically crew, but really the key point was this blurring of experience. The problem for me with that bluriness is that the pricing blurs with it. I simply don’t quite know how much any of this will cost me and frankly as long as there’s p2p as a simpler alternative – payment still looks optional. The fact is I am a huge fan of having a single device that can supply me my music, keep me in contact with my friends, and allow me to take pictures and videos of what’s going on.

I want these services all to succeed. I’d love Twitter to plug into Last FM’s scrobbelizer and send my every track to anyone who’s interested – for all I know there’s a plug-in that already does that… but in the end, the thing that will put me off doing this more than anything else is the pesky battery life.  Don’t want to be stuck down in the tube-station at midnight with no juice to call home….