Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artists, listeners, and brands interact with its streaming music service.
Seed Scientific formerly served clients including Audi, Unilever, the United Nations, and importantly, Apple’s Beats Music. But with the acquisition, Spotify confirms to me it will exclusively get the startup’s services, pulling the data rug out from under Apple.
Seed Scientific’s whole team of around 20 will join Spotify in its New York office. The firm specialized in devising algorithms to understand information for commercial, public, and social sector clients. It offered data discovery, collection, science, and visualization services, identifying what data is relevant to a company, capturing it, analyzing it for actionable insights, and then making those concepts comprehensible to its clients.
A statement on the startup’s website reads: “Seed Scientific’s…
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