Big Data – the Big Issues for A&R and Marketing of Music

For Midem 2015, the conference moved to June and heated itself up a bit. I moderated a panel that took the top level view of big data for music with some highly esteemed panellists :

Dominique Delport, Chairman & Global Managing Director, Havas Media Group (France/UK) @domdelport
Jennifer Hanser, Head of Strategy & Partnerships, Bitly (USA) @hanser_ja
Paul Hitchman, President, International, Kobalt Label Services (UK)
Rishi Malhotra, Co-Founder & CEO, Saavn (USA) @rishimalhotra
Steve Savoca, VP, Content & Distribution, Spotify (USA) @britenation

Together, the panel did a pretty good job of running through all the main issues surrounding the use of big data in A&R and in Marketing of music. Towards the end we touched on some interesting and more sensitive topics such as who owns the consumer data about an artist – the artist? the label? the social network? no-one was too comfortable answering that one.

If you have a spare hour you can view it in real time here:JS screenshot

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