Stuart Dredge of Musically, is suggesting today along with a number of other music pundits that the real bone of contention is Spotify’s free tier of ad-funded music. He argues that this is the cause of Taylor Swift’s Spotify spat.
He argues that for this reason her albums have not been removed from other streaming services like Rdo, Rhapsody and Beats and WiMP.
The other issue though is that of “windowing”. A practice pioneered in the film and TV industries. Certainly that appeals to the old command and control mentality. But it’s also becoming less popular when piracy steps so regularly and unremittingly into the vaccuum left by windowed product.
The worldwide music industry has in the last few weeks been discussing the global introduction of day and date releases of albums globally to avoid that problem.
We are undoubtedly in a multi-speed economy. The smart money decision today for Swift was to go where the margin is best. The strategic value for the industry as a whole seems to be to release on one day on all platforms, globally.