Sue Keogh of The Wall asked me for some thoughts on social media’s development next year.
Here’s what occurred:
2011 will be the year that commercial marketers get social and get local.
We will see smarter and closer integration of Twitter and Facebook in digital marketing campaigns combined with highly targetted local ads and promotions driven by new giants like Groupon.
The value in consumer attention will continue to rise and will be measured in the uptake of these kinds of tightly directed campaigns and promotions. Statistical analysis tools like MusicMetric will become increasingly essential to brand owners.
Social media marketeers like teenagers, will continue to test the limits of consumer tolerance. The questions will be all about trying to find where are the boundaries of consumer acceptance.
At the same time, the defectors from Facebook and the global entertainment stars who flounce out of Twitter will increase in frequency as a significant portion of the community starts to demand its privacy back.
Check out Sue’s whole article here http://bit.ly/f6Oiuz